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5 ways to improve your fundraising strategy

Hannah Calvert
Hannah Calvert

Capture more Gift Aid the easy way:

Gift Aid is one of the simplest and most effective ways of making donations worth even more. Each time an eligible tax payer donates and ticks the Gift Aid box, allows millions of extra pounds to go to the charity sector. Everfund remembers donors who have previously visited the platform, so they won’t have to declare Gift Aid each time they donate with you. Because of this useful feature, Everfund has a 67% select gift aid declaration rate!

Gather GDPR friendly marketing consent:

Gaining marketing consent can sometimes be a complicated ordeal. We handle all of that data in a secure, GDPR friendly way with a minimal privacy impact, so that donors are not surprised if they are contacted. Transparency and honesty are key when marketing consent is considered and we believe that complicated small print is not the way forward. Collecting this consent is also useful for encouraging recurring donations because you can stay in touch with donors who may support you in the long run.

Use modern payment methods:

The use of modern payment methods including digital wallets such as Google Pay and Apple Pay has skyrocketed since the start of the pandemic. Donors are still hesitant to use cash, even two years on. The percentage of one-off donations made via Apple Pay grew from 3.1% in 2019 to 7.0% in 2020. These digital wallets allow donors to make donations in a faster, more efficient way, enabling a higher percentage of converso donations and maximise conversions. For example, Apple pay allows payment information to be auto-filled, avoiding the time-consuming process of filling out multiple forms.

Track your progress:

It’s vital that you as a charity have access to feedback about how your appeals are progressing. You are taking a big risk by investing precious time and money into an appeal or campaign without any knowledge of how your donor found you and whether they came from your social media or your website. Everfund provides you with an innovative dashboard, with all the data you need to track donations and manage your accounts.